Desk notes

Short essays from the faculty, not a content calendar

We publish when a recurring argument in the Bangkok room deserves a public paragraph. These notes support the courses; they do not replace a Bench seat.

Charts and a calculator on a wooden surface

12 March 2026 · Araya Chanthara

Activation is not a single event

First-value definitions collapse when onboarding still includes a human. What to timestamp instead.

Bangkok river and city buildings

28 January 2026 · Ekkachai Prasert

Where NRR misleads Thai B2B SaaS

Seat true-ups, professional services, and multi-entity invoices quietly inflate the ratio.