Flagship · 11 weeks
North-Star Architecture for SaaS Teams
Design a north-star that can fail, wire it to activation and expansion, and write the caveats a board will tolerate. One detailed syllabus.
Courses
A ledger of desks, not a catalogue of certificates
Each programme assumes you already ship a SaaS product and keep some form of analytics. We do not teach “what is a KPI.” We teach how to stop lying to yourselves with the ones you already plot.
6 weeks · desk programme
Activation Funnel Instrumentation
Event naming, first-value definitions, and D7 quality checks for products where onboarding includes humans, not only self-serve clicks.
Enquire via the desk for the next Bench dates.
5 weeks · desk programme
Revenue Quality & Expansion Metrics
Separate seats, usage overage, and professional services so NRR stops flattering implementation-heavy books common in Thai B2B.
Informational fees on the Fees page; no checkout.
4 weeks · CS desk
Churn Signal Reading for CS Leads
Leading indicators before logo loss: support density, unused seats, admin silence, and the difference between health scores and theatre.
Pairs well after Activation Funnel Instrumentation.
3 weeks · narrative desk
Board-Ready KPI Narratives
One number, two caveats, source and window. Practise the paragraph your CEO can read aloud without a footnote slide.
Often taken by founders sitting the flagship in parallel.
4 weeks · experiment desk
Experimentation Metrics without Vanity
Guardrails for A/B readouts when sample sizes are small, seasonality is loud, and “conversion” still means three different events.
Does not replace a statistician on staff.
How programmes actually run
Live sessions sit on weekday evenings ICT so operators in Bangkok, Chiang Mai, and remote Thai teams can attend without blocking delivery weeks. Recordings exist, but critiques happen in the room. Homework is a working metric definition or a rewritten board paragraph — not a quiz.
If you are unsure which desk fits, write with the metric that currently embarrasses you. We will say honestly if you only need a blog note rather than a seat.